In a recent article in Advertising Age, Jack Heff writes about a new product from SC Johnson that exceeded sales expectations by 400%…in a recession…with a really high price point for what it is…insect repellent. The Off Clip-On Fan’s suggested retail price is $9…if you can find it as it is sold-out almost everywhere. But Neff’s article says that Amazon (who does have it in-stock) “is charging $12.89 for a starter kit and $8.49 for refills…” Can you imagine a fancy bug repellent dispenser selling in this economy while we can’t give our tickets away (it still costs too much to park, eat, drive, get a sitter, etc)??? Someone needs to turn us upside down and shake us! We need to get the innovators from our business out there innovating!
We have seen what C3, Superfly, Goldenvoice/AEG Live, AC, Coran Capshaw, Kevin Lyman, CAA, and William Morris (among others) have been able to create in the past on the festival front. It has built new businesses for many of our clients and changed the landscape of the U.S. concert business. I know that many of you reading this wish you were in business with several if not all of those above. I do! So what’s next? Where is the next Cirque? How about ice shows? Remember when they were the rage? We need a good swift kick in the… innovation!
DINNER CLUB – NY
It seems that most cities are taking August off from Aspen Dinner Club Meetings (if you haven’t been to one yet, you really should go)…but not our die-hard New Yorkers!!! You don’t have to be in the music or live businesses to come. You just need to have a brain…and a little cash to chip-in. Please forward to anyone you think should come. RSVP is preferred as Gayle Miller has reserved a private room …email @ rockinhorse@mac.com. Anyway, the information is below. Have Fun!!!
Stitch was voted the Best Afterwork Bar by CitySearch.com, offers food & drink, & will give us a “happy hour” deal.
Date: Wed, Aug 5
Time: 7 pm – 9 pm ish
Location: Stitch Bar & Lounge
247 West 37th Street (between 7th & 8th)
(212) 852-4826
Speak with you soon…
Jim
LiveWorks Newsletter 